Hot Damn.

Is this Art? Pornography? or just an ad doing exactly what it set out to do, capture ones attention, get us thinking and then debating.

I think its all three and more. I am a huge fan of the American Apparel ad campaigns, I think they're beautiful, exciting and even a little poetic. 

I can appreciate the blurry lines between an image trying to rake in customers using sex and an image created to offer more than a quick tug in the toilets and two-toned bodysuits. While these images do exactly that, they are so much more. 

Look at the way the girls are looking at the camera, they're empowering! each pose is like captured scene from a story or a fantasy male or female! its fantastic.

Without the words, these images could hang in the Hayward Gallery under the title Photography Erotica. Feminists should embrace these images not spit hell fire. These girls look like they're in control, using sex to draw the audience in - they're are no men around for starters (i know there have been in the past) and its ridiculous to assume that its a man taking the picture,  these  models are  on this on their terms. Also i may point out that AA models (though admitedly all gorgeous) are healthy, normal girls you'd see on the street models. Curves, lumps and bumps seen all over the place, making what they're wearing even sexier. Thus we normal women want to buy and flaunt to please the men who just like to look.

Everybody wins, but the ladies are definitely on top.